Fight back against the counterfeiters…!

Anti counterfeiting

Imitation isn’t the sincerest form of flattery when profits and brand image can be irreparably affected. The allure of globally-coveted beverage brands has invited the risk of counterfeiting and diversion, especially in high-end liquors and alcoholic beverages. Manufacturers, and their distribution partners, are constantly battling these risks because the consequences of counterfeit beverages extend beyond profits and brand image to consumer health and safety.

The fight against counterfeiting and diversion can be made easier with the right technology. Using the right coding solution can provide manufacturers and their partners with the necessary tools to audit and enforce anti-counterfeit and diversion activities throughout the supply chain.